Logo Design
15+ Years of Logo Design
Above are a few examples of some of the logos I've created over the past 15+ years of designing brands and corporate identitides that fit the client's marketing needs and reach their target audience.
Branding & Corporate Identity
UPTIME SOLUTIONS (2023)
Before & After Logos
Uptime Solutions reached out to me because they wanted to update their brand with a more contemporary look and a more industry-specific, value-based brand voice, and messaging strategy. We took the "meat" of the previous messaging, which was more product/spec-focused, and spun it to be much more benefit-centric in order to speak directly to their custome
Rebranded Tradeshow Booth
Rebranded Corporate Deck
Rebranded 1-Page Sell Sheet
MAGNOLIA MEDICAL TECHNOLOGIES (2017)
Before & After Logos
While working for Magnolia Medical Technologies, I was tasked with rebranding the company, as well as their Steripath product family (seen below), and eventually their core brand initiative: Mission to Zero.
Magnolia Medical Brand Guidelines
Rebrands can be a long and exhausting process at times. There were many iterations before this. But, if you dive deep enough into the process, you'll find your 'creative driver.' I chose to make the "M" a check mark for two reasons: the CEO, Greg Bullington, thoroughly embodied the word integrity, and also because Magnolia's products were designed to improve the ac
Magnolia Medical Website Design
STERIPATH (2017)
Before & After Logos
Before and after logos as well as art direction for product photography (below).
Photography & Art Direction
While working with Magnolia, I believe the greatest impact I had was connecting the patient and the customer to the product. Previously, the product was "marketed" as a technological device, mostly revolving around high-res, shiny renderings. My main goal was to inject humanity into Steripath and illustrate its ease of use and benefit to both provider and patient. We wer
"Diverted" Campaign Ads
These ad mockups illustrate my favorite "Diverted" campaign concept. The animated numbers were meant to show how the product is positively impacting the healthcare industry every second. Once again, the hero of this narrative was shifted towards people vs. the product. I was responsible for the art direction of the photography, ad concept, copywriting, and design.