Magnolia Medical Technologies

While working for Magnolia Medical Technologies as a brand manager for 6 years, I was tasked with rebranding the company, as well as their Steripath product family. Magnolia's product, the Initial Specimen Diversion Device, vastly decreased false-positive results for sepsis testing.

Magnolia Medical logo rebrand

Magnolia Medical brand guidelines

Magnolia Medical website mockups

Steripath (ISDD)

Steripath logo rebrand

Art Direction (product photoshoot)

Art direction (design & photography) for a programmatic ad campaign

Steripath Micro Animation

I was tasked with building out a product animation. My goal was to showcase the 'ease of use' and for anyone outside of microbiology to understand the benefit and importance of the device. I refer to this video as my "baby" because I wrote out the storyboard, and script and guided the very talented animators to see the project through.