Magnolia Medical Technologies

While working for Magnolia Medical Technologies as a brand manager for 6 years, I was tasked with rebranding the company, as well as their Steripath product family. Magnolia's product, the Initial Specimen Diversion Device, vastly decreased false-positive results for sepsis testing.

Magnolia Medical logo rebrand

Magnolia Medical brand guidelines

Magnolia Medical website mockups

Steripath (ISDD)

Steripath logo rebrand

Art direction (and hand model) for our product photoshoot. We had previously used renderings as heroes, but I thought it was important to see it in use with a real patient to add context.

Art direction and copywriting for an animated programmatic ad campaign. The idea was to have the numbers count up to emphasize the emotion of "I don't want to miss out on this."

Steripath Swag

Slogan and swag design made for a hospital to award them for their lowered contamination rates and device compliance.

Video Art Direction

I was tasked with building out a product animation. My goal was to showcase the 'ease of use' and for anyone outside of microbiology to understand the benefit and importance of the device. I refer to this video as my "baby" because I wrote out the storyboard, and script and guided the very talented animators to see the project through.

This was a compilation video that I pieced together from previous testimonial and interview footage.

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